R Prem Kumar has a vision of consulting and grow small businesses to the next level using various bespoke digital marketing strategies in India
Why Digital Marketing Mindset Matters?
Digital marketing isn’t about quick wins—it’s about consistent effort and learning. A growth mindset helps you adapt to changes, like algorithm updates or new trends, instead of feeling frustrated.
Practical Tip: Instead of focusing on viral success, think about how each action builds toward long-term results. For example, publishing one blog per week consistently will grow traffic over time.
Ready to develop a winning mindset?
Digital Marketing Objective? Clear Goals leads to clear results
If you’re running an online store, don’t just aim for “more sales.” Break it down: “Generate 20 leads per week” or “Increase website visits by 30% in 3 months.” Specific objectives guide your actions.
Example:
- Brand Awareness: Reach 10,000 views on Instagram posts.
- Lead Generation: Get 50 signups for a free webinar.
Not sure how to define your goals?
How to allocate budget for your digital marketing campaigns?
Let’s say you have INR 50000/month. Spend:
- 40% on ads (Google/Facebook)
- 30% on content creation (blogs/videos)
- 20% on tools (email software/analytics)
- 10% on testing new platforms.
Budget-Saving Tip: Leverage free tools like Canva (for designs) or Mailchimp (email marketing) to maximize resources.
Struggling to plan your budget?
Power of Planning: Digital Marketing Strategy
A strategy is a blueprint. For example:
- Goal: Generate 500 website visitors/month.
- Action: Publish weekly SEO blogs targeting low-competition keywords.
- Channels: Focus on Google Search and LinkedIn.
Pro Tip: Stick to 2-3 platforms you can manage well instead of trying to do everything at once.
Need help crafting the perfect strategy?
Step by step plan: Digital Marketing Roadmap
- Research: Who’s your audience? What do they search for?
- Plan: Create a 3-month content calendar.
- Execute: Publish blogs, run ads, post on social media.
- Analyze: Use Google Analytics to check traffic and conversions.
- Optimize: Improve based on performance data.
Example:
For a bakery business:
- Month 1: Run Facebook ads promoting cakes.
- Month 2: Launch an email campaign for holiday specials.
- Month 3: Create Instagram reels showing recipes.