eCommerce SEO Services
Website conversion rate measures the visitors that take any desired action on your website, such as purchasing a product or service or subscribing to your newsletter. In e-commerce, the conversion rate refers to the percentage of visitors that purchased something from your store in a period of time.
However, take note that streamlining checkout isn’t the sole objective of optimization in e-commerce. You should also be optimizing your landing pages and category pages for search. Afterall, what’s the point of having an online store if your target customer can’t find you on the web.
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Optimizing for Add to Cart
In 2021, a study found that the average cart abandonment rate was roughly 70%. So, any efforts to improve your strategies and implement good practices to help reduce your abandonment rate are crucial.
- Write informative product descriptions. Product descriptions help sell your products to potential customers. Take this opportunity to highlight its features and specifications, and show what your product or service has that others don’t.
- Clear and prevalent CTA. Entice your visitors to purchase by designing effective CTA buttons . Make it stand out by using high contrast colors, using fist-person and power words, and keeping it direct and concise.
- Display reviews and testimonials. Reviews have the power to influence shoppers’ purchasing decisions. Showcase some of your best-selling products, along with related customer reviews.
- Allow shoppers to add items to cart on product list pages. Create compelling product listing pages that enable customers to include more items in their cart conveniently.
- Display high-quality product images & use videos. Feature high resolution images and demo-videos to entice visitors to purchase. About 85% of millennials say they’ve purchased after watching a marketing video while 64% of consumers purchase after watching online videos. Optimizing for Checkout
Optimizing for Checkout
- Reduce Friction during Checkout. Get rid of unnecessary steps that could hinder your customer from checking out. Moreover, allow customers to checkout as a guest, with an option to sign up afterward.
- Reduce steps: About 28% of consumers said they abandoned their cart during checkout because of the long and complicated process.
- Make your checkout form easy to understand. If you require specific information, indicate the reason/s why.
- Add several payment options. Offering flexible payment options and payment plans will allow you to tap on a broader market.
- Send shopping cart abandonment emails. Don’t ignore users that are a couple of clicks away from checking out. Send an email reminding them about the items they left in their cart.