eCommerce SEO Services
Website conversion rate measures the visitors that take any desired action on your website, such as purchasing a product or service or subscribing to your newsletter. In e-commerce, the conversion rate refers to the percentage of visitors that purchased something from your store in a period of time.
However, take note that streamlining checkout isn’t the sole objective of optimization in e-commerce. You should also be optimizing your landing pages and category pages for search. Afterall, what’s the point of having an online store if your target customer can’t find you on the web.
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Optimizing for Add to Cart
In 2021, a study found that the average cart abandonment rate was roughly 70%. So, any efforts to improve your strategies and implement good practices to help reduce your abandonment rate are crucial.