What is eCommerce SEO?
eCommerce SEO is optimizing your e-commerce stores for Search Engines to gain organic traffic. Organic Traffic is the majority resource for all ecommerce giants such as Amaon, Ebay, Flipkart etc.
There are many factors to be improved on and off of the website when we talk about ecommerce SEO.
eCommerce SEO Services
Wocommerce SEO
Woocommerce SEO Services is for small businesses relying on wordpress and woocommerce for their storefront
Magento SEO
Magento SEO is for smaller and Enterprise Level Ecommerce Portals which is built using Magento Platform
Opencart SEO
Opencart SEO is a SEO services we offer for Opencart based ecommerce websites
Optimizing for Add to Cart
In 2021, a study found that the average cart abandonment rate was roughly 70%. So, any efforts to improve your strategies and implement good practices to help reduce your abandonment rate are crucial.
- Write informative product descriptions. Product descriptions help sell your products to potential customers. Take this opportunity to highlight its features and specifications, and show what your product or service has that others don’t.
- Clear and prevalent CTA. Entice your visitors to purchase by designing effective CTA buttons . Make it stand out by using high contrast colors, using fist-person and power words, and keeping it direct and concise.
- Display reviews and testimonials. Reviews have the power to influence shoppers’ purchasing decisions. Showcase some of your best-selling products, along with related customer reviews.
- Allow shoppers to add items to cart on product list pages. Create compelling product listing pages that enable customers to include more items in their cart conveniently.
- Display high-quality product images & use videos. Feature high resolution images and demo-videos to entice visitors to purchase. About 85% of millennials say they’ve purchased after watching a marketing video while 64% of consumers purchase after watching online videos. Optimizing for Checkout
Optimizing for Checkout
- Reduce Friction during Checkout. Get rid of unnecessary steps that could hinder your customer from checking out. Moreover, allow customers to checkout as a guest, with an option to sign up afterward.
- Reduce steps: About 28% of consumers said they abandoned their cart during checkout because of the long and complicated process.
- Make your checkout form easy to understand. If you require specific information, indicate the reason/s why.
- Add several payment options. Offering flexible payment options and payment plans will allow you to tap on a broader market.
- Send shopping cart abandonment emails. Don’t ignore users that are a couple of clicks away from checking out. Send an email reminding them about the items they left in their cart.
Portfolio
eCommerce SEO Portfolio
ChennaiBeads holds top 10 positions in the Google SERP for more than 50 Keywords for more than 1 year.
BookWomb holds top 10 positions in the Google SERP for more than 150 Keywords for more than 1 year.
e-Commerce SEO FAQ's
To optimize the product page on your ecommerce website. you must do some research on the product keywords on search engine and look at the competitors strategy and add more value to your product page
Shopify websites can be optimized well by
- Thin Content: Google loves in-depth, long-form content. Because product pages tend toward thin content, it can be difficult to boost their rankings in search.
- Duplicate Content: With multiple product pages that are so similar or auto-generated, many e-commerce websites face duplicate content issues.
- Poor Site Architecture: Google likes to see an optimized site structure that users can easily navigate. With so many pages on their website, e-commerce retailers can easily suffer from poor site architecture signals.
- Not Utilizing Schema: Products schema helps Google crawlers understand your products and promote them accordingly. Not utilizing schema is a huge mistake for Shopify retailers.